ganderful

Career

Education

Case studies

Contact

Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

Stakeholders approved a paradigm swap that reduced the user flow steps required to to create a quote by 25%.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The new side navigation had users viewing more help articles per session. There was positive qualitative data from unmoderated usability research. Users described the new layout as “easy,” “clear,” and something they would want to “explore.”

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Transaction managers within my office became the feature power users — completing financial reports automatically with no changes their workflow. The logic I originally discovered and specified is still the underlying structure.

Read the case study →

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist & Project Manager

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Work together

grace.anderson@ganderful.com

ganderful

Case studies

Career

Education

Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

Stakeholders approved a paradigm swap that reduced the user flow steps required to to create a quote by 25%.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The new side navigation had users viewing more help articles per session. There was positive qualitative data from unmoderated usability research. Users described the new layout as “easy,” “clear,” and something they would want to “explore.”

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Transaction managers within my office became the feature power users — completing financial reports automatically with no changes their workflow. The logic I originally discovered and specified is still the underlying structure.

Read the case study →

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist & Project Manager

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Work together

grace.anderson@ganderful.com

ganderful

Case studies

Career

Education

Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

The stakeholders, including included a product manager, product owner, engineering lead, UX lead, and subject matter experts approved a paradigm swap that reduces the steps required to create a quote by 25%. The development of APEX Web is currently paused.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The new side navigation had users viewing more help articles per session. There was positive qualitative data from unmoderated usability research. Users described the new layout as “easy,” “clear,” and something they would want to “explore.”

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Transaction managers within my office became the feature power users — completing financial reports automatically with no changes their workflow. The logic I originally discovered and specified is still the underlying structure.

Read the case study →

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist & Project Manager

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Work together

grace.anderson@ganderful.com