Brand Design

Identity and Packaging

Take a Gander

A new identity for cannabis

The market place for marijuana no longer only comes in black. Recreational cannabis is an emerging industry, with a different audience than traditional stoners. Plume explores the look and feel of a more mature and luxury experience of cannabis.
I created this brand/identity to reach the new audience as well as a new product line with accompanying packaging
and a point-of-purchase display.

Logo and Identity



Development of Label Design